The “Kony 2012” Experiment

“The next 27 minutes are an experiment. But in order for it to work, you have to pay attention.” With those words, on March 5, Jason Russell, Co-founder of Invisible Children, Inc. launched the video “Kony 2012.” Sixteen days and 99 million viewers later, “the experiment” has not only gotten peoples’ attention, it has set off a fire storm of controversy writ large across the globe.

Literally, hundreds of thousands of people: foreign policy think tanks, high school students, bloggers, culture critics, politicians, NGO’s, actors, villagers in Uganda and even President Obama have dived into the debate over whether the film serves a positive social and political purpose.

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